RESUME

REALTOR®

TELEVISION & RADIO TALENT

MEDIA RELATIONS

 

REALTOR®

Click here: Telling the story of your home.

I negotiated the sale of my first home in 2000 and was hooked. Now, leveraging my expertise as a TV and radio anchor, I am known as an outstanding communicator with exceptional personalized service, polished marketing and a commitment to always put my client’s interests first. It’s not just my ridiculous attention to detail and negotiating skill that sets me apart, but my keen ability to LISTEN to my clients, understand their needs and surpass their expectations as I guide them through the home selling, buying and investing experience.

* Licensed Realtor® with a focus on highly personalized service

* Client relationships built upon trust, honesty and integrity.

* Exceptional communication skills and go-to-the-mat negotiating 

* A positive and infectious attitude surpassed only by my energy and tenacity to make my client's home buying, selling or investing dreams come true

* Assisting sellers and buyers in Scottsdale, Phoenix, Cave Creek, Carefree, Fountain Hills & Paradise Valley

TELEVISION & RADIO NEWS EXPERIENCE:

Freelance TV & Radio Talent  -  Phoenix, AZ  

On Air Host

·      AZTV7 Guest Co-Host Arizona Daily Mix morning TV talk show

·      KFNX AM Guest Co-Host “Young Reporters” radio show

·      Real Estate and Home Trends expert

550 KFYI Radio  -  Phoenix, AZ  

News Director and Anchor

·      Drive the strategic vision and tactical production and presentation of news for KFYI radio and supporting digital formats

·      Provide direction and content management for 24/7 News Source feeding affiliate radio stations both regionally and nationally

·      Supervise news staff, manage editorial content and assignments

·      Maintain ethical standards and journalistic integrity of news product

·      Write, edit and anchor newscasts for afternoon drive

·      Newsroom management systems: RCS, Adobe Audition, Cool Edit

FOX24 KFTA-TV - Fayetteville, AR  

Main Anchor and Executive Producer

• Responsible for overall editorial content, flow, management and solo anchoring of 5:30 and 9:00 newscasts

• Mentor producers on story selection, show stacking, writing and time management

• Coach reporters on establishing and working sources, researching and pitching stories, writing and on air delivery

• Presented senior station management with rebranding vision, strategic execution and ongoing management of advocacy, community focused station identity

• Newscast ratings increased more than 100% over the course of employment

• Pitch stories, work contacts, write newscast, web and promotional content

• Special assignment and series reporter

• Public speaking and community service engagements

• Manage social media presence on and off the air

• Newsroom management systems: iNews, ENPS, Avid, Audacity

KSTP-TV - Minneapolis, MN  

Lead 10pm Reporter and Fill-In Anchor

• Enterprise lead and investigative stories

• Consistently breaking and owning stories

• The “go to” reporter for breaking news

• Emmy nominated

WMAR-TV - Baltimore, MD  

5:00pm Anchor and Consumer Investigative Reporter

• Research and enterprise investigative and general assignment stories

• Senior Anchor with newscast ratings increase of 33% 

• Primary Field Anchor reporting in New York during 9/11 attack and in Washington, D.C. during sniper attacks

FOX35 WOFL-TV - Orlando, FL  

Main Anchor and Managing Editor

• As Solo Anchor, brought FOX35 News at Ten to number one in key demographics and overall ratings within 14 months of initial newscast 

• As Managing Editor responsible for working closely with Senior Management to launch FOX35 News at Ten, create and promote the brand

• Coached young and enterprising staff

• Significant community presence and keynote speaking

Click Here to view Jo Ann Bauer's Anchor/Reporter Resume Vimeo Page

 

CORPORATE AND NONPROFIT EXPERIENCE:

Freelance Media & Public Relations - Phoenix, AZ  -  

• Intuitive and strategic in developing and delivering targeted media messaging and public relations campaigns resulting in placement across a variety of platforms

• Creative and seasoned writer and producer who weaves a persuasive and engaging storyline

• High energy leader who motivates a team and thrives under pressure

• On point proactive and reactive media relations with focused crisis management

• Executive media training for on brand messaging and on camera ease

• Polished and dynamic public speaker with exceptional live on camera skills

• On camera talent and voice for national and local television ads and video projects

Communications Director - Holy Yoga Foundation - Phoenix, AZ  

• Created, implemented and managed marketing and media strategies, internal and external communications, as well as, website and social media content

• Designed and implemented multiple revenue generating platforms increasing profit margins

• Public spokesperson and media contact coordinating coverage and representing foundation in television, radio, print and digital media

• Manage sales and marketing for instructor training programs 

• Quantifiable Results: 63% lead to close ratio, sales increased 120%, extended media coverage nationwide

EDUCATION:

• Metropolitan State University - Bachelor of Arts Degree

• Poynter Institute - Anchors as Newsroom Leaders

• National Writers Workshop - Broadcast and Creativity

• 200 Hour, 500 Hour, 1000 Hour Yoga Trainings

VOLUNTEER:

• Host, Emcee, Keynote Speaker at community and nonprofit events

• Yoga - Teach free community classes

• Holy Yoga Foundation - Board of Directors

• Retreat Intensive - Small Group Leader

• Revelational Wellness Foundation - Board of Directors

• Hope for Today Steering Committee

• Phoenix Dream Center - Volunteer

• Rim to Him - Committee Member

• Preston Mitchum Jr. Foundation - Board of Directors